Event Planning & Operations
Shayanna McNeil founded Potomac Strategy Solutions (PSS) in 2025 to close the gap between a good strategy and a successful result. After years in sales, marketing, business development, and operations, she saw that many organizations needed more than a vendor. They needed a partner who could spot the opportunity, solve the problem, and see the work through.
PSS is built on the belief that strong relationships drive strong businesses. Every engagement starts with the client’s vision, connects the right resources, and ends with results that last.
From Strategy to Execution
PLAN
COORDINATE
EXECUTE
EVALUATE
We begin by defining your goals, audience, budget, priorities, and timeline, then develop a clear event strategy and execution plan built around your vision.
We bring together vendors, staff, production teams, schedules, and logistics, ensuring every moving part is aligned and every detail is accounted for.
We provide hands on event management from setup through breakdown, overseeing operations in real time and keeping the experience running smoothly from start to finish.
We review the event outcomes, gather key insights, and identify opportunities to strengthen future events, activations, and experiences.
Event Planning, Operations & Production Management
From initial concept through final execution, we provide comprehensive event planning and operational management designed to keep every element aligned. Our team coordinates timelines, venues, vendors, production requirements, guest experiences, and on-site logistics to ensure each event is delivered seamlessly, professionally, and with purpose.
Where Vision Meets Execution
Media Production & Audio/Visual Solutions
We coordinate professional media and audio/visual solutions that enhance the way events are experienced and communicated. From sound, lighting, projection, and presentation support to production logistics and technical coordination, we help create polished environments that engage audiences and support flawless execution.
From the first idea to the final moment, Potomac Strategy Solutions provides the creative direction, production oversight, and operational coordination needed to bring exceptional events to life. Our integrated approach combines event management, media production, experiential design, audio visual support, and visual storytelling to create cohesive, elevated experiences that are thoughtfully planned and professionally executed.
Event Design & Experiential Styling
We transform event spaces into intentional, visually compelling environments that reflect the purpose, personality, and identity of each occasion. Our event design and styling services bring together décor, spatial planning, visual details, and brand elements to create cohesive experiences that feel elevated from arrival to departure.
Video Production & Visual Storytelling
We develop and coordinate video content that captures stories, communicates messages, and extends the impact of an event or brand beyond the moment itself. From concept development and production planning to filming coordination and final content delivery, we create visual assets designed for marketing, digital platforms, presentations, and event experiences.
